Tuesday 31 January 2012

Google Algorithm Updates in 2011

Every SEO professional wants to keep track of algorithmic changes made by search engines specially Google. Falling Up Media created an interesting infographic listing all the major algorithm updates in 2011.

So check out this interesting and colorful infographic and stay on top of all the search engine algorithm changes made in 2011.


Click on the image to enlarge.

Sunday 15 January 2012

Facebook to Hit 1 Billion User Mark Soon, But Loosing Ground to Its Competitors


Two interesting news related to facebook are surfacing this year. On one hand facebook is going to hit 1 billion users mark by this summer while on the other hand it is loosing market share  to its competitors.

Currently facebook has more than 800 million active users, 50% of which log on to facebook everyday.

Increasing User Base
iCrossing, a UK based digital firm, made a scientific estimate using linear regression and came to a conclusion that Facebook will reach the 1 Billion user mark by mid-August 2012.


Decreasing Market Share
Although Facebook continues to increase its user base, it is loosing the market share to its competitors. Recently The Telegraph reported that Facebook usage in the UK has fallen by more than 7% in December due to emergence of new competitors like Google+.

Saturday 7 January 2012

Social Media Spends - An Increasing Threat for Paid Search Among SMBs


Borrell Associates conducted an extensive research detailing the social media phenomenon that’s prevailing among Small and medium size businesses. It details about how much SMBs are spending on social media marketing, what type of results they are expecting from this media and the overall effectiveness of this marketing model for SMBs.

Although lot of research has been done regarding adoption of social media among SMBs, this reports delves deep into various other aspects of this marketing model.


Social Media Adoption:

The report suggests that SMBs have already understood the current and future prospects of social media marketing and they already have presence on various social media sites which is between 45% and 75%.


Online Media Spends: 

Borrell's report estimates that with such adoptive nature of SMBs, soon Social Media Marketing is going to surpass Paid Search spends in 2012. 

In response to the question On which types of online advertising do you expect to spend money in (the coming year)? Social Media Marketing secured third spot.


So understanding the benefits of social media for businesses, it is advisable for SMBs to get ready for running a successful social media campaign for your business.