Monday, 26 December 2011

Benefits of Social Media Marketing for the Business

Social Media is the hottest trend in marketing with big businesses to the local barber shop talking up Twitter, Foursquare, Groupon and Facebook. Is social media marketing beneficial for the business? This question haunts every business before jumping into social media bandwagon.

In this recessionary economy where investment of every penny counts, businesses want to get better results with low investment in promotion and nothing can be better than social media to serve this purpose. Compared to traditional marketing campaign social media marketing campaign is quite cheaper.

Benefits of Social Media Marketing:

  • The main benefit of social media is helping business standing out in this highly noisy world. 
  • As the search engines have tweaked their search algorithm and have started considering the social signals in the ranking, social media marketing efforts lead to improved search ranking.
  • The search rankings, exposure and lead generation are interrelated so improvement in search positions can lead to better exposure and increased leads for the business. 
  • It takes time to develop relationship which leads to business generation, but if proper efforts are given in social media marketing it leads to actual business.
  • Most significant benefit of social media marketing is reduced overall expenses on your overall marketing efforts. Majorly its just a quality amount of time which you invest in creating and maintaining your social media presence. 

However everything and the above mentioned benefits of social media totally depend on Are you doing it in a right way?

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