Sunday, 15 January 2012

Facebook to Hit 1 Billion User Mark Soon, But Loosing Ground to Its Competitors

Two interesting news related to facebook are surfacing this year. On one hand facebook is going to hit 1 billion users mark by this summer while on the other hand it is loosing market share  to its competitors.

Currently facebook has more than 800 million active users, 50% of which log on to facebook everyday.

Increasing User Base
iCrossing, a UK based digital firm, made a scientific estimate using linear regression and came to a conclusion that Facebook will reach the 1 Billion user mark by mid-August 2012.

Decreasing Market Share
Although Facebook continues to increase its user base, it is loosing the market share to its competitors. Recently The Telegraph reported that Facebook usage in the UK has fallen by more than 7% in December due to emergence of new competitors like Google+.

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